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Close-up of the We-Rogue boom on a tractor working over potato rows

Roguing, rebuilt.

Built in the field.Not the boardroom.

Practical tools for real environments, not just theoretical ones.

Our Story
Close-up of the We-Rogue boom spraying targeted plants in a potato row

Spray system at work

Why we rogue differently

Roguing shouldn'tmean walking blind.

Roguing, pulling diseased plants out of a seed crop, is still mostly done on foot: crews walk the rows looking for PVY and leaf roll by eye. It's slow, it's tiring, and plants get missed.

We started with a simple question: what if AI went through the field first and pointed the crew straight to the plants that need to come out?

That means building for dust, changing light, uneven terrain, weather, crop variability and thousands of images collected directly from the field. Instead of designing around ideal conditions, we build around reality.

Less walking. Fewer missed plants. Cleaner seed.
The We-Rogue camera boom mounted on a tractor, working over potato rows

Roguing Unit in the field

What we do

AI that findsthe plants to pull.

Cameras on our boom photograph the crop row by row. Our own detection model scans every image for PVY symptoms like mosaic, leaf crinkling and discoloration, then flags and maps the plants that need to come out.

The model keeps learning. Every season of data from seed potato fields in PEI and New Brunswick makes it sharper.

  • Less labour, more control

    Crews spend their time pulling plants, not searching for them. Fewer passes, more reliable calls.

  • Built to scale

    Designed from day one to grow with your acreage, and with new crops and diseases in mind.

Find it early. Pull it once. Protect the seed lot.

Illustrative example

Flagged plant HotspotIllustrative example, not real field data.

Your field, mapped

Every flagged plant,pinned on the map.

After each pass, you get a map of your field with every suspect plant marked by row. Hotspots show where PVY is clustering, so your crew walks straight to the plants that need to come out.

  • Suspect plants pinned by row and position
  • Hotspots show where infection is spreading
  • Your crew checks and pulls, no searching

Hover or tap a point to see the plant.

Try It Free

Our edge

Hard to copy.Proven in the field.

We-Rogue isn't a software layer on someone else's machine. The hardware, the AI and the data behind it are ours.

  • Patent pending

    Core We-Rogue technology is protected by a pending patent application.

  • Custom-built hardware

    Boom, camera mounts and electronics designed and built in-house for real field conditions.

  • Proprietary AI + dataset

    Models trained on our own field imagery, collected row by row across seasons, varieties and light.

  • On-board edge AI

    Detection runs on the machine in the field, so no cloud connection is needed.

The field doesn't careif it worked in the lab.So we test it here.

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